Colors are capable of capturing attention, communicating values and identity, influencing purchasing choices. Fundamental in the first judgment of the observer, because they transmit sensations and information in a more immediate way than all the other components of the project. Unconsciously we associate different sensations with each color, based on the context in which we live and on the personal experience of each of us. It is precisely on these concepts that chromotherapy is based, an alternative medicine according to which colors would help the body and the mind to be stimulated and to regain their balance. And these choices are also followed in the choice of the color of your kitchen or home furniture. There are three primary colors: blue, yellow and red and, by mixing them together, they develop the secondary colors which are purple, green and orange; the tertiaries come from the mixture of primary and secondary ones.